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LinkedIn’s Text ads are as simple as it gets. Nice-tune your target to succeed in solely the people you actually need, and solely pay for those who click by way of. If you need to reach a specific skilled audience and have a clear value proposition that doesn’t want any razzle-dazzle to hammer your point house, this might be the choice for you. One note: they solely appear to desktop users, not on mobile units. Pro tip: Create two to a few variations of your marketing campaign, each for A/B testing but additionally to point out your many sides to your audience.

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